Journal 5: Basic Design

The four basic principles of design are alignment, proximity, repetition, and contrast. The article states that the best way to align a web page is to make sure everything is all in the same direction. If some of the text is centered the entire page should be centered. If some of it is aligned to the left then the whole page should be aligned to the left. Alignment is what makes the page organized and appear professional. Proximity is the relationships between items.

Journal 4: Pride and Prejudice vs. Audiences

The audience of the two essays are comparably different. The essay written by Trask has a more aggressive tone throughout the piece. The author is trying to convey a message to the generic public, that may not relate to everyone. Trask tries to show how tourism has caused problems for the people of Hawaii and why people should not go there to vacation. Her audience is the tourists who are considering coming to Hawaii. She says, "As the pimp for the cultural  prostitution business, the state of Hawaii pours millions into the tourist industry, even to the extent of funding a private booster club- the Hawaii Vistors' Bureau- to the tune of $30 million a year." The readers of these pieces are not necessarily specialists, but probably have some previous background knowledge pertaining to Hawaii and the advertisement. The audience of Knier's essay has to have some knowledge of the electronics being described in the essay, and knowledge of Best Buy. Moreover, the audience needs to have background knowledge on the locations in Florida that are mentioned. "Around 2003, I got a job delivering overpriced pizza all hours of the night in Winter Park, spitting distance from Orlando proper." The audience for this essay would be someone who is interested in electronics, or can relate to things such as living with not a lot of money. The tone of this story is sarcastic, there is a lot of making fun of the jobs that the author has to do to get his dream electronics.

The movies portray two different versions of the same story. The Bride and Prejudice is more of a comedy, and the characters are presented as more stuck-up, and comical. The outfits, and scenery is completely different then the second video. The first video is set up it appears in India. The fonts don't flow the same in the first video as the second video. The fonts in the second video are more serious, and cursive like. The audience for the first movie would be people who has a sense of humor, and are looking for a laugh. The second movie trailer asks for an audience that wants to see a love story/romance. The audience would have to be more serious then the first movie. The dress for the second movie trailer is from an earlier century, and the setting is more formal then the upbeat colorful costumes, and background for the first movie. The colors for the second movie are more neutral colored, not very harsh, and there is a lot of scenes set outside, and in a mansion.